Category - Lifestyle

3am

Diddy’s 3 AM Cologne Commercial

On May 6, Combs will present 3AM, his first new scent in six years, with a high-profile appearance at Macy’s in Herald Square. The fresh, citrusy juice is safe enough appeal to a broad audience, and Combs certainly has a powerful brand behind...

ddi

Forbes Ranks Hip-Hop’s Wealthiest...

Diddy has a deal with Diageo ’s Ciroc vodka that guarantees him a split of the proceeds if the brand is ever sold, an event that would surely land him a nine-figure check. He also owns a controlling stake, or close to it, in clothing lines...

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