Beyonce for H&M Summer 2013 Ad Campaign shot by Inez & Vinoodh
“H&M’s summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world. The campaign is the essence of
Beyoncé, and also the essence of H&M this summer”, says Donald Schneider, H&M’s Creative Director.