VH1 Presents: The Tanning Of America
1970 – 1986: From Blaxploitation films through groundbreaking television like All in the Family and The Jeffersons; racial strife in New York city and the birth of hip hop; the rise of Def Jam and Run DMC breaking thru on MTV; the 80′s success of Eddie Murphy and the Cosby Show; Run DMC collaborate with Aerosmith; Run DMC signs a sponsorship deal with Adidas.
Take a look at the history of Hip Hop and its’ influence on Hip Hop in, “The Tanning Of America.”
1987 – 1992: From the dawn of political and gangsta rap through the dawn of hip hop movies to the election of Bill Clinton; Arsenio Hall; the Fresh Prince; In Living Color; hip hop’s influence on fashion and Madison Ave; the Beastie Boys; the Source; Yo! MTV Raps; Hammer and Vanilla Ice; the LA riots and racial strife in America.
1993 – 1999: The rise of Snoop and Dr. Dre, hip hop hits the suburbs; Tommy Hilfiger turns hip hop fashion into millions; Biggie and Puffy, Jay and Nas, Ghetto Fabulous and Bling; the influence of music videos; Vibe magazine; the rise of FUBU and Jacob the Jeweler; Will Smith saving the world in Independence Day; Mariah Carey teams with OBD to create “hip pop” and Time Magazine proclaiming America as a “hip hop nation.”
2000 – present: From Eminem to hip hop empires; Sean John and Rocawear; Vitamin Water and Beats by Dre; hip hop slang pervades the culture; Ice Cube, Ice T and Queen Latifah become loveable TV and film stars; the dawn of a new political movement in hip hop; Vote or Die; Hurricane Katrina and the election of the first African American president.