Kanye West is featured on the cover of GQ’s August issue wearing only clothes from his closet for the photo shoot.
Moët & Chandon, the champagne of success and glamour since 1743, toasts the debut of their first ever global campaign created for Nectar Impérial Rosé, the historical Rosé Champagne leader in the US market. Directed by Acclaimed Director Samuel Bayer and produced by Omelet, an LA-based branding, marketing and entertainment company, the campaign will launch today as paid digital media in 30-second and 15-second format.
“We’re proud to release the first digital spot for Moët Nectar Impérial Rosé,” said Thomas Bouleuc, Vice President of Moët & Chandon US. “Our aim was to produce an inspiring piece, which expresses the value we place in authenticity and the respect we pay to our heritage, and which showcases the lifestyle and the rich indulgence of champagne itself.”
The campaign, dubbed “To Stepping it Up,” illustrates the elegant lifestyle associated withNectar Impérial Rosé and expresses Moët’s philosophy that success is not so much what you achieve but the way in which you achieve it: Success is a Matter of Style. Using an elevator as a metaphor for elevating experiences, the video shows Nectar Impérial Rosé moments being made into memories. With a nod to the brand’s French heritage – the first images are from the Moët Maison in Epernay, France, in the heart of the Champagne region – blended with an urban vibe and original hip hop track, the spot perfectly showcases Bayer’s signature style, which can be seen in music videos like Nirvana’s Smells Like Teen Spirit and Justin Timberlake’s What Goes Around…Comes Around.
To commemorate Germany’s win, Beats have commissioned fashion photographer Rankin to create a celebratory salute to the victory starring the Gold Beats Pro headphones and Naomi Campbell, titled ‘Golden’. The new work see’s Naomi as the World Cup trophy adorned in gold high fashion and sporting the Gold Beats Pros. This behind the look includes interviews with Rankin and Naomi who also has a special message for the winners
To celebrate the sound of winning and to congratulate Germany, Beats by Dr. Dre have created the ultimate prize to go with the ultimate sporting victory a set of 24 (for the 23 man squad and manager), 24 carat gold dipped Beats Pro’s, which will be gifted to the German team.
Mercedes is bringing back the Pullman version of its top of the line S-Class. The new Mercedes Pullman is plated with protective armor and costs over $1 million dollars — more than twice the price of the most expensive Rolls-Royce.
Invoking tough, military style with camouflage-print, coated-canvas and leather, this Dolce & Gabbana backpack packs a punch. Its array of pockets, straps and hooks will keep your kit organised in style and will break in beautifully.
via Mr. Porter
Their first HBO concert event, On The Run Tour: Beyoncé and Jay Z debuts this September.
Cara Delevingne stars in yet another Fall/Winter 2014 ad campaign – Burberry, Balmain and Mulberry just to name a few. Cara Delevingne has come back for another season with Chanel. The advertisements star It girl of the moment Cara Delevingne and rising star Binx Walton are both photographed by Karl Lagerfeld. Both of the girls also happen to appear in Balmain’s fall ads.