Diddy’s 3 AM Cologne Commercial

On May 6, Combs will present 3AM, his first new scent in six years, with a high-profile appearance at Macy’s in Herald Square. The fresh, citrusy juice is safe enough appeal to a broad audience, and Combs certainly has a powerful brand behind him. The exclusive promo video features Combs and his girlfriend, Cassie Ventura—both of whom pushed the envelope in a provocative new direction.

Forbes Ranks Hip-Hop’s Wealthiest Artists Of 2015

Diddy has a deal with Diageo ’s Ciroc vodka that guarantees him a split of the proceeds if the brand is ever sold, an event that would surely land him a nine-figure check. He also owns a controlling stake, or close to it, in clothing lines Sean John and Enyce, alkaline water brand Aquahydrate, new tequila DeLeon and multimedia network Revolt. Diddy founded the latter as a sort of next generation MTV with a renewed focus on music.
Full Story: Forbes