Kanye West ended his 2014 with a touching single featuring Paul McCartney.
How did your business relationship with Roc Nation manifest?
Lenny [Santiago] was always my A&R on my Def Jam projects and I know Jay Brown from Elektra days. Even Jay-Z and Ty Ty, they’re all like family to me. But I got rid of my old management end of 2013 because I just felt like it was time to make a different move. It’s so long that you can just ride straight. You have to swerve a little bit. So [after we parted] I was trying to figure it out because I really wanted to build the brand, take it to another level. Roc came to me like we know what you do. We just want to build on what you do. I don’t just need management. I need someone who’s gonna come in and put some moves in place that will look bigger than last year.
Full Interview: Vibe