L’ascenseur (The Elevetor) By Moët Nectar Impérial Rose


Moët & Chandon, the champagne of success and glamour since 1743, toasts the debut of their first ever global campaign created for Nectar Impérial Rosé, the historical Rosé Champagne leader in the US market. Directed by Acclaimed Director Samuel Bayer and produced by Omelet, an LA-based branding, marketing and entertainment company, the campaign will launch today as paid digital media in 30-second and 15-second format.

“We’re proud to release the first digital spot for Moët Nectar Impérial Rosé,” said Thomas Bouleuc, Vice President of Moët & Chandon US. “Our aim was to produce an inspiring piece, which expresses the value we place in authenticity and the respect we pay to our heritage, and which showcases the lifestyle and the rich indulgence of champagne itself.”

The campaign, dubbed “To Stepping it Up,” illustrates the elegant lifestyle associated withNectar Impérial Rosé and expresses Moët’s philosophy that success is not so much what you achieve but the way in which you achieve it: Success is a Matter of Style. Using an elevator as a metaphor for elevating experiences, the video shows Nectar Impérial Rosé moments being made into memories. With a nod to the brand’s French heritage – the first images are from the Moët Maison in Epernay, France, in the heart of the Champagne region – blended with an urban vibe and original hip hop track, the spot perfectly showcases Bayer’s signature style, which can be seen in music videos like Nirvana’s Smells Like Teen Spirit and Justin Timberlake’s What Goes Around…Comes Around.

Beats By Dre Provides 24 Karat Dipped Headphones For The World Cup Winners


To commemorate Germany’s win, Beats have commissioned fashion photographer Rankin to create a celebratory salute to the victory starring the Gold Beats Pro headphones and Naomi Campbell, titled ‘Golden’. The new work see’s Naomi as the World Cup trophy adorned in gold high fashion and sporting the Gold Beats Pros. This behind the look includes interviews with Rankin and Naomi who also has a special message for the winners

To celebrate the sound of winning and to congratulate Germany, Beats by Dr. Dre have created the ultimate prize to go with the ultimate sporting victory a set of 24 (for the 23 man squad and manager), 24 carat gold dipped Beats Pro’s, which will be gifted to the German team.